Marceaux’s Clothing Company

By Chaney Ferguson
The Times of SWLA


Marceaux’s Clothing Company provides a warm atmosphere,
friendly service, and affordable clothing. The comfortable
layout of the store invites customers to browse through all
the unique and stylish clothes and accessories. A box of toys
in the shoe corner offers children a chance to play while
their parents shop.

The Beginning

The clothing business has always been a part of John
Marceaux’s life. He worked for his father for two years before
going into business for himself.

“My father was in the clothing business his whole life,” said
Marceaux. “I think it was a natural step following in his
footsteps.”

In the late seventies Marceaux opened a children’s clothing
store called Briar Patch. Later he, his father, and his
brother started Marceaux Clothing.

“When they decided to get out my wife, Janet, and I bought
it,” said Marceaux. “Shortly after that I sold Briar Patch and
concentrated on the Marceaux clothing store.”

Marceaux also owns Uniform Outfitters in Crowley where they
sell school uniforms to Acadia Parish. Marceaux’s also sells
uniforms along with women’s clothing, men’s suits, jewelry,
purses, and shoes.

Over the past twenty or so years Marceaux has added many
different lines to the store. Most recently, the store has
taken on more shoe lines such as Volatile and YellowBox.
“During the last two years Crocs have been popular. We sold a
ton of Crocs,” Marceaux said, laughing at the memory.
A Change in Retail

When you drive through small towns now there are barely any
clothing stores left. Everything has changed in the past ten
to fifteen years due to vertical retail. Vertical retail
stores are those that design, produce, and sell their own
product.

“When you used to drive through Jennings you could probably
find ten clothing stores. Now you’re down to about four,” said
Marceaux. “It’s changed tremendously.”

With vertical retail popping up Marceaux’s had to take a
different tact. They moved their customer age base up,
shifting their primary customers from young high school
females to missy customers.

“Women still care about fashion,” said Marceaux, “Women from
thirty and older are a greatly underserved market in small
towns. They get overlooked. So that’s the market we are trying
to set-up.”

Choosing the Right Styles

Marceaux’s carries a variety of men and women’s clothing,
accessories, shoes, and LSU products. John and Janet Marceaux
are always paying attention to changes in fashion so they know
what to look for when they go four times a year to market in
Dallas.

“My wife does a lot of catalogue browsing to see what everyone
is wearing and see what is new,” Marceaux said. “We always
notice what people are wearing. There have been times when my
wife and I have asked someone who made what they are wearing.
We can see if that’s something that would work for us.”

According to Marceaux, the market is like a mall with a lot of
mini-stores. There are certain lines they visit consistently
because they have done well for them in the past. A Canadian
line called Tribal is one they always go back to. Marceaux
describes the line as good quality, consistent fit, and
attractively priced.

“You walk the market and see what everyone is offering and
make plans for where you want to go,” Marceaux said.

Face to the Community

Marceaux’s windows face the busy North Lake Arthur Avenue.
Window displays are a major way to invite customers to come in
and browse. The displays are changed about every other week.
“I think it is very important. It’s your face to your
customers driving by,” Marceaux said.

According to Marceaux, once they displayed a dress with a wide
belt in their window. A lady walked in to the store and said
she wanted the dress and the belt.

“So, yeah, it sells merchandise,” he said.

The windows are not the only thing John Marceaux freshens up
and rearranges. Occasionally he and his wife will shift things
around in the store to change the layout.
“Janet came in two weeks ago and reconfigured the layout of
the floor. She’ll do that on occasion so everything doesn’t
get too stale,” Marceaux said.

Customer Service

“There was a lady in here who needed some pants for her son,”
said Marceaux, “The pants have a difficult inseam and we’re
going to see if we can get them for her.”
Marceaux’s business philosophy is all about the customers. He
and his staff have good people skills and always attend to the
customer’s needs above anything else. He is not the type of
owner who stays at home; he’s not one who remains in the back
office working at a desk. John Marceaux is out on the floor,
working the register, and even replacing light bulbs, while he
visits with the browsers. If a customer has a need Marceaux
and the staff will do their best to meet that need.

“I think if you listen and treat your customers as best you
can, you are going to be successful,” Marceaux said.

For more information call 337-824-7579, or visit
Marceaux’s Clothing Company, at 918 North Lake Arthur Avenue
in Jennings. The store hours are Mon.-Fri. from 9-5 and Sat.
9-4:45.

Cajun Charlie’s Seafood Restaurant and Gift Shop

by Chaney Ferguson
The Times of SWLA



Clint and Linda Charlie, owners of Cajun Charlie’s have a rich
background in catering and restaurant management. Their
experience began in the 60s in New Orleans. Linda was involved
in catering and Clint worked at R&O’s restaurant when it was
still in the French Quarter. Since their beginning they’ve
managed a place in Eunice, owned a Po-boy shop, started a
catering hall for weddings, and owned a restaurant in Little
Rock, Arkansas.

“Every place we ever took on was closed or bankrupt and we
made a success out of them,” said Clint Charlie, looking back
on all their experiences. In 1988, they came home. “We took
this place over after it had been closed. We leased it for a
year and then bought it.”

Recipes from Momma
Cajun Charlie’s offers everything from Po-boys and salads, to
seafood gumbo, and steaks, for those family members who aren’t
seafood fans.

“Most people come in for the seafood gumbo. When we’re really
busy we may fix 150 gallons a week. Texas people love gumbo,”
said Clint Charlie. Since the restaurant is conveniently
located off I-10 the Charlies’ feed many hungry Texans and
other famished travelers.

Anyone who has ever eaten good Cajun food knows it’s hard to
turn down. So instead of eliminating food you love from your
diet Cajun Charlie’s now offers a tastier solution with their
heart healthy meals. A few years ago customers began to ask
for certain dishes to be grilled instead of fried, and those
requests have led to a yummy compromise.

This accommodation proves how much the Charlies’ value their
customer’s needs and health concerns. “We tailor our menu to
what customers want.”

Clint Charlie isn’t the only one who mans the kitchen when
things get busy. His son learned how to cook certain dishes
from his father and is now the manager. When Linda Charlie
isn’t in the office with the book work she can be found in the
kitchen whipping up family recipes like her momma’s homemade
cornbread dressing, broccoli and rice, and carrot soufflé.

Once your belly is full and you’re thinking about the next
meal, be sure to ask about the 5lb. box of their famous boudin
to take home with you. You can enjoy it all week.

Additions and Souvenirs
Boudin isn’t the only thing you can take home with you. Ten
years after opening the restaurant, Linda Charlie added a gift
shop.

Many local souvenirs from LSU coffee mugs and Louisiana themed
trinkets to cute stuffed animals testify to the Charlie’s
Louisiana pride. They carry a vast array of t-shirts,
postcards, and even Cajun Charlie’s brand seasonings, as well
as popular Cajun cookbooks. This is a great place to look for
those Cajun souvenirs you want to send to your out-of-state
friends and family members.

If you want a place to relax try the sport’s lounge they added
six months ago. It used to be the banquet room, but now many
can find solace and friendly conversation while enjoying a
game of pool, good food, and drinks.

It’s more than just a bar. The lounge offers a cozy atmosphere
for those who want to just listen to the jukebox or rest in
the overstuffed couch and chairs in front of the TV. Since the
restaurant is right next door to the Hampton Inn, the lounge
is a prime spot for hotel guests. “People come in to the
lounge and mull over the economy and just sit and talk,” said
Mr. Charlie.

Host an Event
Cajun Charlie’s is a convenient place to have business
meetings, family reunions, parties, and other fun activities.

Since the family has catering experience they know exactly
what your event needs. Your guests can take advantage of the
plentiful buffet, order from the menu or have a special
planned menu just for your event. The Mardi Gras room can seat
up to 50 people, so start planning.

Location and contact information
Cajun Charlie’s Seafood Restaurant and Gift Shop
202 Henning Drive
Sulphur, LA 70663
(337) 527-9044
Open Mon.-Sat. 10a.m.-10p.m.
Open Sun. 10a.m.-9p.m.
Sport’s Lounge
Open Tues.-Sat. 5p.m.-12a.m.

A Star Is Born

Boredom pays off. David Eakin, co-owner of SignStar,
attributes being a bored kid growing up in Cameron Parish as
the stimulus for his creativity. He says when he was young he
delayed outside all the time—built and created things. Good
experience for a young Co-Owner/President of a digital sign
business.

Because the digital and sign industry is rapidly growing and
continues to flourish, Eakin and his partner Jobe Johnson,
after much research, felt the time was right to expand their
design firm into something more—and SignStar was born.
SignStar is a digital printing sign company located at 3118

Ryan Street in Lake Charles. The talented staff can do all
types of signs: construction, banners, tradeshow and exhibit
graphics, posters, and much more. If customers can’t quite
grasp what they want or need to best advertise their business,
the creative SignStar crew will be happy to brainstorm with
them until the idea is fully hatched. Business owners,
marketing agencies and individuals utilize all methods of
advertising to communicate their business, various events,
political agendas, and SignStar offers a myriad of products
and services.

“Traditional media such as TV ads can get quite
expensive for small businesses; this is a less expensive
medium. People always need signs,” Eakin points out. Within
three months he was proved right. SignStar actually tripled
their expectations.

While it’s true, all businesses need signs and advertising,
much of the credit goes to the good-natured team who pull the
projects together: Burn Rourk is a multi-talented graphic
designer, Jason Gillen is the Production Manager, and Adam
Burleigh is Production Coordinator. These men work together
like a well-oiled machine. Eakin’s business philosophies plays
a huge part in the creative process too. “Get up early, work
hard, and hopefully go home before six.” Eakin laughs and
elaborates: “You get out of it what you put into it. I believe
in serving our customer, offering them good quality products
at a reasonable price. My philosophy is work hard, be
respectful to our clients and people in the industry, be
humble, and do a good job.”

David Eaken’s clean-cut appearance reflects the nice-guy
image, and ensures trust from whomever he talks to. He looks
like a good, generous family man who takes pride in his work.

He admits to watching and learning from local people in the
industry and forming relationships with them. One man in the
industry that Eakin looked up to while in school was Peter O’

Carroll of the O’Carroll Group. Today O’Carroll is president
of the American Advertising Federation—Lake Charles chapter.
Eaken and Johnson have long range plans for SignStar. “We hope
to franchise some day. Maybe open another SignStar in another
location altogether. We’ll see how it goes. That’s something
we haven’t really discussed.” They may not have discussed it,

but the idea is dancing around in the back of Eaken’s mind.
A graduate of McNeese University with a degree in graphic
design, Eakin claims his favorite thing to do within the
business is Sales and Design. On second thought, he says, “I
enjoy all aspects of it.” He gets around as if he’s on speed
dial—this is a man with a lot of positive energy—and when
asked what a typical day is like, he responds, “Cranking out
projects as quickly as possible.”

An interesting project they do for customers is vehicle wrap.
They design the wrap to fit a particular car using a template
and they have software to cut it into panels. “We design,
print, and install it on the vehicle. . . sort of like
wallpaper. We have to get real creative with it.” Eakin says
it can be removed with heat guns and it doesn’t damage the
paint on the car. “It’s a niche market that will get more
popular in the future,” he says.

When asked the personality of the perfect customer, Eaken
doesn’t hesitate to provide an answer. ”Someone who
understands that what we do takes time, effort, and
creativity. The perfect customer will give us the time we need
to do our job and do it well.” He pauses to think before he
continues. “You know, there’s not a button you push for
creativity.”

Eakin is raising his children to be creative too. He tries his
best to get thirteen year old Megan and two and a half year
old Lilah away from the television and participating in
projects that will challenge their young minds. Eakins’ wife,
Sherrie, is a registered nurse who works in Labor and Delivery
at Memorial Hospital. “I used to have a lot of hobbies before
marriage and business,” he says. “Now my kids, my family are
my full-time hobby.”

After one visit with David Eakin and the SignStar team,
customers come away totally assured that they know their
business well, and will do the best possible job for each
customer.  Push a button for creativity? If ever there was
one, it’s called SignStar.

Area Anglers are Hooked on Sunrise Catfish Farm

By Lisa Yates
Editor, The Times

 




The catfish is out of the bag! Sunrise Catfish Farm has been a favorite of local fisherman for years. Local anglers just stand at the shore and hook into line-busters at this favorite fishing sight.

The business evolved – from all things – a dairy farm!

Brian Schmidt, who owns the business with his father and brother, explained the transformation.

“In 1995, we established the first pond,” he said. “By 1996, we had two eight-acre ponds and raised fish commercially.”

At the same time, the family operated a dairy business – a business established in 1982, he said.

Schmidt, 45, said the family allowed people to bring their fishing poles and catch fish while waiting for their cows to be milked. Word spread and a new business was born.

“In 2002, we sold our dairy cows and began the public fishing business full-time,” he said, adding the family is no longer in the commercial fishing business.

How it works

For free-of-charge, the public has a chance to fish verdant ponds with names such as the Horse-Shoe Pond, the Well Pond, the Behind-the-House Pond and the L-Shaped Pond. The L-Shaped Pond, located behind the barn, is also called the Fish Market Pond.

“We only sell what people catch,” Schmidt said. “They can take the fish live, or we'll clean it – cut off the head, gut it and skin it – or, we can fillet it.”

The fish are sold by the pound. Clean it yourself and pay $1.50 per pound. Cleaned fish cost $2 per pound. Filleted fish cost $2.25 per pound.

“We only have one rule – No catch and release,” Schmidt said.

No fishing license is needed. The fish were bought and fed by the business owners, so the state doesn't require it. As a business owner, Schmidt pays taxes.

“A lot of people think this is a church-owned business, but it's not,” he said. “It's a family-owned and operated business. A Mennonite family owns the business.”

Sunrise Catfish Farm, located at 155 Milton Schmidt Road in DeRidder, can be a challenge to find. It's eight miles south of downtown DeRidder, located off of U.S. Highway 171. There's a blue highway sign at the intersection of 171 and Mennonite Road. Once on Mennonite Road, just follow the signs.

No experience necessary

Even the most casual angler – or the outright beginner – stands a chance of coming home with an ice chest full of catfish.

“We try to make sure everybody gets to take home as many fish as they want,” Schmidt said.

He said someone is always available to give novices extra help. Beginning fishermen may want to come on a weekday.

“We can give extra special care during the week,” Schmidt said. “On Saturday, we're too swamped. We'll have two people cleaning fish, one person filleting, one person filling ice chests, one person running the cash register and two people here (at the store).”

On Saturdays, the store sells brisket sandwiches and hamburgers, in addition to its regular menu items – cold drinks, candy, chips and seven flavors of homemade ice cream.

Visitors can bring their own fishing poles, or rent them at the store for $3 per day. Hooks, weights, floats, bait, ice and ice chests are also available at the store. Nets on loan (for free) are also available – first come, first serve.

Schmidt recommends using 20- to 25-lbs. test line on poles brought from home, as that is what he keeps on the rental poles.

“We also don't recommend laying your fishing pole down,” he said. “We've had to fish out a lot of fishing poles from the bottom of the ponds.”

Schmidt doesn't recommend loading a stringer.

“It gets tangled,” he said. “When the water is hot, the fish die and turn to mush.”

Instead, Schmidt recommended placing live fish on ice inside the ice chest. He said this works better than placing pond water in the ice chest. More oxygen is available longer from the ice than from the warm pond water, he said.

One ice chest is all that is needed. If guests choose to have their fish cleaned, their ice chests will also be cleaned during the process.

Clean restrooms facilities are available on the property. Also, there's a large dining room, which is available for birthday parties and family reunions.

“If you fish, there's no charge – it comes with the fishing,” Schmidt said. Otherwise, there is a $50 charge.

Year-round fishing

Sunrise Catfish Farm is open from sunrise to sunset, Monday through Saturday, year-round.

“Our motto is: I catch my fish at sunrise,” Schmidt said.

He said there are 60,000 lbs. of catfish to catch; and, the ponds are stocked year-round.

Schmidt said the fish are well-fed and large, ranging from about 1.5-lbs. to about 15-lbs. in size.

During the summer months, fish are fed floating catfish food. In warm weather, fish  move quickly to the surface to feed. They are fed sinking food in the winter, since they move slower in colder weather.

“The floating food would drift to shore in the winter before the fish could get to it,” Schmidt said.

Recently, a 16.8-lbs fish was caught, with an 18.75-lbs. one being the largest.

“People from about an 80-mile radius come to fish here,” Schmidt said. “We get people coming from nursing homes, rehabilitation centers and school children on field trips.”

What's the reason for the success of Sunrise Catfish Farm?

“One thing, we have the only business in the area like this,” Schmidt said.

He added, other fishing businesses are in the area, but have fewer amenities.

“Another thing is, people can actually catch fish here,” he said.

Schmidt said on the previous Saturday – a rainy day – they cleaned 13,000-lbs. of fish.

“Our busiest was on Good Friday weekend,” he said. “We cleaned 45,000 lbs of fish. Last Good Friday, we cleaned 109,000 lbs.”

For more information, call (337) 462-6990, or visit Sunrise Catfish Farm at 155 Milton Schmidt Road in DeRidder. Hours are from sunrise to sunset, Mon. - Sat.

Alterations & More: Stitching Together a Successful Business

By Lisa Yates
Editor, The Times of SWLA




Helen Santos is stitching together a successful business – both literally and metaphorically.

Santos, 59, is the founder of Alterations & More, a home-based sewing business, located at 1438 W. McNeese Street in Lake Charles. The business offers a variety of alteration services – everything from simple pant hems to custom tailoring and dress making.

Her handiwork can be seen throughout Southwest Louisiana on pageant runways,  during Carnival season on Mardi Gras royalty, and on brides dressed in full regalia.

She started her professional career not as a dressmaker, but as a college instructor in the Republic of the Philippines – her native country.

“I started working in a school teaching a myriad of subjects from English to management,” Santos said. “I even taught graduate school.”

Her education includes a Ph.D. in business administration. In addition, she completed coursework and began working on a doctoral thesis towards an Ed.D. in education administration.

Taking care of business

Her practical business experience included working 23 years as a civilian employee for  a U.S. Military base at the Philippines.

“The U.S. facility was was the biggest employer, second to the Philippine government,” she said. “It was also the best employer.”

She worked on the base until 1990, the year the U.S. military began closing all of the military bases in her country.

When the bases closed, Santos worked as human resource director at a college close to the bases.

“The pay was not good,” she said, adding she wanted to come to the United States for the opportunity to create a better life for herself.

Santos found she was eligible for special immigration status as a U.S. Military employee.

“As long as they have more than 15 years of continued service, civilian employees were eligible for special immigration,” she said.

Coming to Lake Charles

Santos said it took five years to process the necessary paperwork. There was a final caveat.

“The U.S. Department of Justice required that I move to a state where someone could vouch for me during a period of unemployment,” she said. “My sister, Violy Briscoe, was living here in Lake Charles. She had been living here for 25 years when I came here.”

Even though Santos was very well-educated and had many years of work experience, she had difficulty finding employment.

“I couldn't find a job,” she said. “I was told I was over-qualified.”

Her sister suggested working as a seamstress until she could find work within her field.

“My sister was a seamstress,” Santos said. “She had worked in an office, but she made more money as a seamstress.”

She followed her sisters advice and began sewing at home.

While working as a seamstress, however, Santos continued looking for other employment.

“A school – Williams Career College – hired me part-time to write the curriculum for a business education department,” she said. “It was an allied health school, but they wanted to add business administration courses. My title was Business Education Director.”

In addition, Santos learned that a local dress shop was looking for a seamstress. She got the job. She worked both jobs and continued to send out resumes.

A large corporation expressed an interest in her qualifications, but she didn't get the job.

“They never even sent a letter to notify me of the status of my resume,” she said.

Never giving up

Santos got more bad news.

“Both the school and the dress shop where I was working within the same week,” she said. “I panicked. I had bought a house on Lake Street. I kept thinking – How can I pay for my house?”

The businesswoman considered opening an alterations shop in her home, but parking was an issue.

“The city was repairing the road, so I could not accept alterations,” she said. “There was no parking, I had to park a block away from my home.”

Santos didn't give up.

Instead, she leased space in a building on W. McNeese Street, which is directly across the street from the shop's current location.

Santos made it a success.

“I started with one customer and it became an overnight success,” she said.

Santos said her customers referred their friends and her business began to grow, where more space was needed.

“This house came up for sale and I purchased it,” she said.

That was before Hurricane Rita. The property suffered a great deal of damage requiring a new roof, walls and flooring.

“I felt like getting on the first plane back home,” she confessed. “When you are old and by yourself there's nobody to help you.”

Santos didn't give up. She hired a contractor with some insurance money she received and worked to re-open the business.

“Then there was Gustav and Ike,” she said. “It's difficult, but I can't just run away. I have the house on Lake Street, the house here and my business. These are all my responsibilities.”

Beginning as a hobby

Santos learned to sew at age 10, in her home economics class in the Philippines.

“In fifth grade, that's when everything started,” she said. “I had a very good teacher at the time.”

Her teacher taught the class to make aprons, towels, skirts, dresses and more.

“Out of necessity and poverty in the Philippines, my parents couldn't afford to buy us clothes,” Santos said. “I started making my own clothes, dresses for my sister, Violy, and my mom. Then I began to branch out and make dresses for my classmates and teachers – all for free.”

Even throughout her career as a college instructor, Santos was making clothes for friends.

“I made clothes for gifts for my friends and wedding gowns for my friends, who were getting married,” she said. “Some of them would ask me to make a certain dress. They would purchase the pattern and fabric for me to make the dress. That's how I was able to develop the skill.”

Santos is able to look at a picture of a dress and create her own patterns. She continues to do this for very special customers.

“I have some very special customers, who are very nice to me,” she said. “If they can't find dresses for special occasions, I will make dresses for them.”

For more information, call 562-9130, or visit Alterations & More at 1438 W. McNeese Street, Lake Charles. Fittings are by appointment only. Store hours are 10 a.m. to 5 p.m., Mon. - Fri.

The Business of Love: Wendi's Flower Cart

By Lisa Yates
Editor, The Times of SWLA

 

Love means big business for several types of businesses this time of year – especially floral boutiques like Wendi's Flower Cart.

“This is the busiest season for us,” said Ray Bustillo, who owns the business with his wife, Wendi.

Wendi's Flower Cart, located at 3617 Common Street in Lake Charles, has been serving the area for more than 25 years. The friendly staff is dedicated to both creating the perfect arrangement and making sure it gets delivered on time.

“Try to order as soon as possible,” Bustillo suggested. “Normally, we run 10 trucks on Valentine's Day, but this year, it falls on a Saturday.”

He expects Friday will be another heavy delivery day this year.

“We deliver on Saturdays, but a lot of guys prefer to have their flowers delivered to where their wives, or girlfriends, work,” Bustillo said.

You can stretch the celebration into a nice, romantic weekend that way, he said.

What does it all mean?

“For Valentine's Day, the No. 1 selling flower is the red rose,” Bustillo said.

He said roses are available in many colors with meaning associated with each. For example, here are some of the traditional meanings:

Red – Love, of course

Coral – Desire

White – Innocence

Lavender – Love at first sight

Yellow – Friendship

Still, many have their favorite flowers and it's all a matter of preference.

Bustillo said his customers prefer fresh-cut flowers, with roses being the favorite.

“We're a full-service florist,” he said. “We do everything. We sell a lot of mixed arrangements, live plants, candy bouquets, silk flower arrangements and Teddy bears.”

The season brings heavier traffic than the others because one day is at the heart of it. People start calling about Valentine's Day ideas in January. Bustillo said business picks up steadily and doesn't ease until the holiday winds down.

But that's okay with him – he, Wendi, and their floral designers love every minute of it.

“This is very much a people business,” Bustillo said. “And, you don't see people sending flowers to someone they're mad at, or hate. It's very pleasing to be in this kind of business.”

Not for women only

If you think floral arrangements are just for the women, you're wrong, Bustillo said.

“This might surprise some people, but 20 to 25 percent of our Valentine's Day business is girls sending to guys,” he said.

Sure, some guys might act embarrassed, but they “really do like it,” he said.

Children are another good group to shower with flowers or other fun gifts, according to the florists.

It's not uncommon for them to deliver candy bouquets and Teddy bear arrangements to  local schools.

Valentine's Day isn't just for sweethearts, it's for young and old. The florists suggest sending something to your parents to make the day fun for them, too.

“It's for all the loved ones in our life,” Bustillo said.

Wendi's Flower Cart is really in the business of love all year.

“Mothers Day is our second busiest holiday,” Bustillo said. “Secretary's Week is third. Christmas is fourth. Prom season starts in March, followed by spring and summer weddings.”

This is a year round business, and while birthdays and anniversaries and holidays appear on calendars well in advance, illnesses, deaths and other occasions call for flowers on the spur of the moment.

“Death is the hard part of what we do,” Bustillo said. “But, it's a privilege to help someone and talk to them when they come in to order flowers or a casket cover. The hardest part is when children pass away. It's very sad. My wife and I have three kids and three grand kids.”

He said they have helped families through marriages, deaths, births and every occasion in between.

“We get to welcome babies being born and be there as young people plan their weddings,” Bustillo said. “One of our floral designers, Linda, specializes in weddings.”

There's always an occasion for flowers, he said.

“Our business deals with human emotion,” Bustillo said. “Flowers convey human emotion really well.”

Customer satisfaction

Hand-crafting the arrangements and giving each one a special sparkle – down to the color and size the customer wants – is what keeps business blossoming, according to Bustillo.

“Nobody can succeed 100 percent of the time, but we succeed 99.99 percent of the time,” he said. “We always strive to give people what they want. After all, they are the ones who pay our bills.

“We appreciate our customers and we know they can go other places. It sounds cliché, but we treat people the way we want to be treated. We believe in that.”

For more information, call 474- 5236, or (800) 882-0992; or visit, at 3617 Common Street in Lake Charles; or online, at www.wendisflowercart.com.

The Smell of Sweet Success: Delicious Donuts & Bakery

By Lisa Yates
Times Editor


Bakeries that want to succeed in today's supermarket culture must do more than assure their products are fresh.

Their ideas must be fresh, too.

When Paula Stevens and her brother, Lucas Verret, founded Delicious Donuts & Bakery 15 years ago, they included freshly-baked king cakes among their repertoire of mouth-watering treats.

“The most popular fillings are pecan praline, and pralines-n-cream,” Stevens said. “Half of all of the king cakes we sell are these.”  Along with fruit flavors – like bananas foster, blueberry, lemon, raspberry, strawberry, cherry, and pineapple – the bakery also offers Bavarian, chocolate, cream cheese and the traditional, cinnamon. There's also Zulu and a combination of fruit and cream cheese fillings on the menu.

Each year, Stevens and her “krewe” gets together to create a new filling just in time for Mardi Gras.  “One year it was bananas foster, another year we added peaches and cream,” she said. “We even had a peanut butter and jelly filling one year.  Stevens and the bunch would not divulge this year's new flavor, but added it will be out at the end of January.

“We're still sampling prototypes – it's a tough job, but someone has to do it,” she joked.  Delicious Donuts & Bakery sent The Times staff a Bavarian-filled king cake fresh out of the oven. Everyone agreed it was the best king cake in they had ever eaten.  But readers don't have to take their word for it. They can do a “Google search” and see what travel writers around the world have to say about these king cakes.

“When travel writers come to Louisiana, they travel throughout the state – New Orleans, Lafayette, all over – to see and do different things,” Stevens said. “When they come here, the tourist bureau takes them to the Mardi Gras museum and asks us to come give a king cake demonstration.”

She explained that a king cake demonstration involves bringing “naked king cakes” - those without icing and decorations – and letting visitors add the rest.  “We also tell them about the history of the king cake,” Stevens said. “We tell them it's a tradition for the person who finds the baby to host the next party. Most of thim don't know about this and they love it.”

When the writers get finished decorating, she arranges to have the cakes shipped to their homes. They sample the demo cake eagerly anticipating who will get the piece with the baby.  “It really makes an impression on them,” Stevens said. “Sometimes they'll send a copy of an article and we'll see that a third of it is dedicated to us.”

She said it's a lot of fun and something she enjoys sharing with others.  “It's very gratifying to start from scratch and end up with a product that puts a smile on someone's face and a taste they can remember,” Stevens said.
 
Many of her travel writers end up as loyal customers, ordering king cakes and sharing this Southwest Louisiana tradition with family and friends.  In fact, anyone can order king cakes. Cakes are shipped year-round through the Delicious Donuts & Bakery Web site at www.deliciouskingcakes.com.

During Mardi Gras season, king cakes are ready to go, baked fresh each day at the store on 2283 Country Club Road, in Lake Charles.  Customers can also call ahead to reserve a king cake with their favorite filling.

Delicious Donuts & Bakery has more than just the hottest king cakes in town, the shop specializes in donuts, kalotchies, cookies, cakes, and party trays – including miniatures – bite-sized appetizer versions of the full-sized pastries.
“We get orders from L'auberge du lac for the miniatures,” Stevens said. “They order them for their V.I.P. Guests.” 
Stevens and Verret not only own the shop, they work alongside their small kitchen staff making pastries and waiting on customers.  “I'm an arts and crafts person – I like to make things,” Stevens said. “Like art, you start from scratch and create a finished product – only ours you can eat!  “It's very gratifying to put a smile on someone's face and create a taste they can remember.”  Through a viewing window, customers can watch as dough is rolled out, hand-cut, and shaped for baking.

Stevens said there's an art to hand-cutting pastry, which is a key factor to making products look and taste good.  “After all, if it doesn't look good, nobody is going to eat it,” she said.

“We make it fresh on site; and, we're here every day to maintain quality control. We don't even try to compete with supermarket products. Ours are made fresh - they don't have that privilege.”

For more information, call (337) 479-2986, or visit Delicious Donuts & Bakery, at 2283 Country Club Road, in Lake Charles. The store is open from 5 a.m. To 6 p.m., seven days a week.

The Perfect Fit: Uniquely Fashionable

 

By Lisa Yates 

The Times Editor





Barbara DuBose owns and runs the The Perfect Fit, a highly
successful ladies' boutique for new designer clothing and
special orders. Haute couture devotees are unlikely to visit
any other designer boutique with such an informal and relaxed
atmosphere – anywhere.

“The way it works is, someone calls saying she needs certain
types of clothes, or a dress for a particular event,” she
said. “Then, we'll sit down together and look at sketches or
pictures of different designs.

“I have books with sketches and fabric samples in different
colors to look at - we work from there. For example, if a
customer finds a dress she likes, but she wants a different
collar. We can do that, because it is custom made and fitted
to her. We also get a lot of designer samples in the store and
do trunk shows.”

Arguably Southwest Louisiana's best-kept secret, the volume of
regular customers speaks for itself - customers who come for
something special, or to browse at leisure through selections
of casual wear labels, such as Forty Grand, Ingenuity, DaRue,
and JSS Knitwear of New York, to name but a few. Handbags by
ALGO of Switzerland and La Neige are in stock, or can be
special-ordered.

The Perfect Fit has a large selection of evening wear
available, too, including full-length dresses, cocktail
dresses, jackets, tops, skirts and trousers. Labels include
ALGO of Switzerland, Vionie of Germany, Christian Weber of
Italy, Lourdes Chavez of California and David Hayes of
California.

“It's not too late to order for Mardi Gras,” DuBose said. “I
can have it ready in time. I do a lot of Mardi Gras orders,
especially for kings, queens, princesses and their parents.”
Her Mardi Gras gowns start at $850, but each design is unique
in color, fabric and fit, put together by highly-skilled
dressmakers whose wizardry makes the magic real!

“Nobody in town will have that same dress.” DuBoise said.
The magic begins with the fit, she said.  “You can take a
$3,000 dress, but if it doesn't fit your body, it won't make
you look good,” DuBose said. “On the other hand, you can take
a $300 dress - fitted perfectly to the body - and it will look
great.”

Hence, the name of her business – The Perfect Fit.
The Perfect Fit also offers a selection of summer clothes and
swimwear suitable for winter cruises in warmer climates.

“I do a lot of cruise and resort wear, too,” DuBoise said. “In
fact, I have some in the back I am working on, now, for a
customer.”

Making designer labels more accessible to customers
Customers do not have to travel to Houston or New Orleans to
shop for fashion.

“I've noticed all throughout the years, people will say they
have to go out of town to shop, but they don't,” she said.
In fact, there are those in Houston modeling their businesses
after The Perfect Fit.

“Vendors tell me that we were one of the first in the nation
to establish a storefront like this,” DuBose said. “An agent
said there's now one in Houston and one in Florida.”
In this couture atelier, everything is finely crafted,
tailored and coordinated for the client – even those clients
with more modest budgets.

“Some people say, 'I can't afford you,'” DuBose said. “It
hurts me to hear people say that. I love people and want then
to be comfortable here.”  She said, designers send in samples making designer labels
more accessible to customers in Southwest Louisiana.

“Our Ingenuity line is geared more towards the career girl,”
DuBose said. “The most expensive piece is $225.”
Another misconception she wanted to clear up was a mistake
appearing in the telephone directory.  “We are NOT a resale shop,” DuBose said. “We are listed that
way in the phone book, but it's a mistake. I've been trying to
get that mistake cleared up for years.”

She said the store sells new merchandise only. An unusual
selection of jewelry is always available and changing with the
seasons, including Starfire jewelry by Charlie Wharton.  Currently, the store is featuring a trunk show by David Hayes
of California.

From February onwards a large selection of wedding outfits is
available - suitable for the Mother-of-the-Bride, or guests.
References on where to get hats, shoes and bags to match are
provided.

“I have a fashion agent from Seattle,” DuBose said, revealing
her source.  It's best to begin preparing in advance during the wedding
season, she said.

“We ask for at least three months,” DuBose said. “Of course,
we can get it done more quickly in some cases.”  Before a dress is ordered and sent to the designer, the
client's measurements are taken.

“When the dress arrives, 95 percent of the time it arrives
fitting perfectly to the customer,” DuBose said. “If during
the fitting it requires adjustments, our seamstress, Edith
Lee, provides expert alterations.”

Jamie Scimemi is also a part of the team at The Perfect Fit.
“Jamie does the bookkeeping; and, she helps with everything,
including weddings,” DuBose said.

The shop owner also works with numerous models.  “One of our models is modeling in Germany for Vionie, now,” DuBose said. “She is one of our 15 house models.”

These models participate in a style show each year to benefit
the Arts and Humanities Council of Southwest Louisiana.
At this year's show, DuBose modeled one of her original
designs – it's breathtaking!

A seamstress

She started in business as a seamstress.  “I've always had a thing about clothes,” DuBose said.
She began sewing as a young girl on her mother's sewing
machine in Roberts Cove, La.

“My mother did all of the sewing for the family – I was one of
10 children,” DuBose said. “She didn't want us to touch her
sewing machine, but when she went out I would sew.”
She said she got caught every time!

Like her mother, she sewed for her own family – her husband,
Stephen DuBoise, and their five children.  "I never worked (outside of the home) until my children were
grown,” Du Bose said.

In 1983, she went to work part-time for Mr. And Mrs. Maurice
Kleinman, who owned The Fashion.

“Mrs. Kleinman started me out in the dressing room,
introducing me to customers,” DuBose said. “I got to see how
she treated the customers. She kept me under her wing and I
began doing some designing on my own, at home. The major thing
I learned was customer service – that's the bottom line. You
have to bend over backwards for your customers. The customer
is always right.”

When the Kleinmans retired, Robert and Debbie Nolan bought The
Fashion. DuBose said she continued in their employment until
the store closed.  Afterwards, she worked for Bill Lawton, who owned a retail
store called Mary William.

“I worked for him until he retired,” DuBose said. “I then
worked for his granddaughter, Marcie Duhon Harper, managing
her store - Mary Margaret - for seven years.”  Throughout the years, customers encouraged DuBose to open her
own store.

“My customers kept encouraging me,” she said. “When I turned
65, I opened the store. On January 24, 2006, I had my first
trunk show – it was phenomenal. It's been a success story.”

For more information, call 433-5855, online at
www.perfectfitlc.com, or visit The Perfect Fit, 312 Pujo St.,
Lake Charles. Store hours are by appointment; or, 10 a.m. - 4
p.m., Mon. - Fri.

A Family Tradition: Meaux's Western Wear & Shoe Service

By Lisa Yates
Editor, The Times



For the Meaux Family, running a successful business is all about service so memorable that customers come back for generations.

The family owns Meaux's Western Wear & Shoe Service, located at 3911 Common Street, in Lake Charles.

How it all began

“Jimmy's dad, Edward Meaux, started it in Iowa, in 1957, as a shoe repair shop,” Carol Meaux said. “We took it over in 1978. Back then it was on Kirkman Street and Prien.”

She said her father-in-law died suddenly of a heart attack, leaving the business to her husband.

“We had just opened a dental lab six months before,” Meaux said.

She said she and her husband closed the dental lab to run the family business.

“In 1991, we opened another location in Sulphur, but we kept the shoe repair business in Lake Charles,” she said. “We closed that store in 1993, and moved back here. It just got too hard driving back and forth for the shoe repair.”

During road construction, the store moved temporarily from its Common Street location to Ryan Street.

“When they widened Common Street, from McNeese to I-210, we moved the store to Ryan Street for three years,” Meaux said. “If we wouldn't have done that, we couldn't have survived.”

She said some area businesses had to close their doors as a result of the lengthy construction project.

“Construction went on for six years,” Meaux said. “I counted.”

The store today

Today, Jim and Carol run the store on Common Street, along with their daughter Jana Meaux – a third-generation owner.

The service that makes Meaux's stand out from other western wear stores is the attention to detail and making sure customers don't just buy a hat or pair of boots right off the shelf, without being fitted correctly.

“I like to shape a hat to a person's face and style,” Meaux said. “It's like a haircut – it has to match you.”

The store specializes in better western clothing and boots. Boot brands include Ariat, Twisted X, Cowtown, and Roper.

“Cowtown boots are Texas-made,” Meaux said.

She added, steel-toed work boots and work clothes can also be found at Meaux’s.

The store also carries top brands in men’s, women’s and children’s apparel, such as Roper shirts; Ariat shirts; Cinch jeans and shirts; Cruel Girl jeans and shirts; and, Scully leather jackets. Western accessories include Tony Lama hats, Montana Silversmith jewelry, and a wide-ranging selection of belts.

Just as when it began, Meaux’s shop is well-equipped for all kinds of saddle, shoe and leather goods repair. And, everyone there has real-world experience with horses and equine activities.

“Five years ago, we put in monogramming,” Meaux said. “We can monogram leather; and, we do silk-screening here. We’ve had to diversify some through the years to get us through the summers.”

She said during the hot summer months, jeans and boots don’t sell as well. With casual dressing as the norm these days, leather jackets and sports coats have become seasonal.

“Men used to wear sports coats out to dinner,” Meaux said, noting dressing for dinner isn’t typical anymore. “People's needs have changed over 30 years. The sizes of people have changed, too. People have gotten larger and bigger.”

To illustrate, she said that 30 years ago, “medium” was the average men’s shirt size – today, it’s an “extra-large.”

“In men’s boots, 8 ½ was the average size,” Meaux said. “Now, 10, or 10 ½ is the average.

Fashionable western wear

While western wear is timeless and classic, styles within this genre change with fashion. For example, the 1980 Urban Cowboy look is out. A more contemporary western style has emerged.

“There’s a lot more bling, today,” Meaux said. “It used to be that western wear was six months behind the fashion industry, but now it’s neck and neck.”

What’s in?

For men, it’s the square-toed boot, according to Meaux. Just like fashion shoes, squared-toe is in, she said.

The tall-crowned cowboy hat is out, she said. The stylish cowboy hat, today, has a lower crown with a wider brim.

In jeans, Meaux said pick a pair with a bit of flare. The super-straight, skinny jean is out these days, she said.

Fashionable accessories include fun pony-printed flat wallets and rhinestone-studded everything!

“Lake Charles has kept a lot of its western flair,” Meaux said. “Cattle and the oil industry have always been prominent here.”

The economy hasn't hurt business

While most of Meaux’s customers are working-class people, refinery workers, farmers, construction workers and truck drivers, the recent economic downturn hasn’t hurt business.

“Business has been up every month this year,” Carol Meaux said. “Jimmy’s dad said when the economy is bad, business goes up. People fix their shoes, rather than buy new ones. Also, when the oil industry is up, people here make money; and, they have more money to spend on things like new boots. It’s a blue collar thing.”

Following Hurricane Rita, she noticed a similar trend in business.

“After the storm, Jimmy and Jana came back to check on the property,” Meaux said.

She said the family allowed tree cutters and electrical workers to park their trucks on the property as they worked for weeks to restore power to the community.

“It was a win-win situation,” Meaux said, noting the workers’ presence provided a measure of security. “They also bought merchandise.”

Even though the store had closed for two weeks and re-opened without electricity, it didn’t lose money.

“For two weeks we were closed, but in the following two weeks we made up for it with business from the tree cutters, who bought boots,” Meaux said. “We were very blessed.”

Giving back to the community

The family also believes in giving back to the community. Throughout the years, Carol estimated the family has given thousands of dollars worth of merchandise to high school rodeo competitions.

“I look at it as an investment in children,” she said. “This is our community. If we can give away a belt buckle, or give away a pair of chaps, it’s our responsibility to do that.”

Meaux said that participating in rodeos and in 4-H Club programs helps to build character in children and helps to foster good, healthy competition.

“Most people don’t remember it, but McNeese State University came about as a result of  rodeo,” she said.

It’s true.

The Southwest Louisiana Cattlemen’s Association worked with the Calcasieu Parish Police Jury and the federal government to establish Lake Charles Junior College, because the organization wanted an exhibit area for livestock shows and rodeos. The college became John McNeese Junior college in 1940. Later, in 1950, it parted from the LSU system, becoming McNeese State College. Finally, in 1970, the school gained university status.

Continuing the family tradition

The Meaux family plans to continue its tradition of supporting local rodeo competitions and 4-H clubs, but has no plans to expand the business right now.

Carol and Jim said their grandchildren – Jaden, 16, Saydee, 9, and Edward, 7 – will have to decide if they want to take over the store one day. If they do, the children will become the fourth-generation to carry on this family tradition.

Nine-year-old Saydee said she wants to work with animals and ride horses, like her aunt Jana. Seven-year-old Edward says he’s interested in running the store one day.

“I want to,” he said.

For more information, call (337) 477- 7901, or visit Meaux's Western Wear & Shoe Service, at 3911 Common Street, in Lake Charles.